Preheat oven to 325 degrees. Grease 8 1/2 inch loaf pan.
In one bowl, mix together flour through salt. In a second bowl, mix together oil through maple syrup.
Add the dry mix to the wet mix. Stir just until combined. Fold in chocolate chips. (Save some for the top if you want to get fancy.)
Pour into prepared pan.
Bake for 50-60 minutes or until toothpick inserted into the middle comes out clean.